![]() Also, with trade initiatives such as the ‘ Digital Silk Road’ between Saudi Arabia and China, there is growing demand for digital content in Arabic. ![]() According to a World Bank report, an estimated 66% of the population in countries across the Middle East and North Africa (MENA) use the internet. Internet access has continued to grow in the Arab-speaking regions. In addition to pure native speakers in the Middle East and parts of Africa, Arabic is spoken by over 400 million people as a second or foreign language. There are currently 344 million Spanish-speaking internet users in the world, a number that is expected to grow with the predicted growth in purchasing power of the Spanish-speaking countries. Along with other Spanish-speaking countries, such as Spain, Mexico, Colombia and Argentina, it offers a whole gamut of business opportunities. The United States has the second-largest Spanish-speaking population in the world. Spanish is the official language of 20 countries and the native tongue of 460 million people across the globe. As of January 2022, China had topped the list of countries with the most internet users, with more than triple the amount in the United States! Spanish ![]() ChineseĬlosely following the US economy, China has witnessed significant growth and expanded its reach across the world market, whether it’s for pharmaceuticals, engineering, technology or consumer goods.Īlso, with the largest number of native speakers, you just can’t ignore this language in the digital sphere. ![]() However, having once been the lingua franca of the internet, English’s share of digital space has diminished somewhat, with Chinese, Spanish and Arabic all pushing into the list of top online languages. Used in 94 countries by 373 million native speakers, and being the main language of the United States and an official language of the United Kingdom, Australia and South Africa, to name a few, English is the essential language for business.Įnglish also still ranks highest in the list of the most commonly used languages among internet users at nearly 26%. Logic might dictate getting your content translated into these ten most spoken languages across the globe, so that your products and services get the most coverage. So, the question is, which language(s) should your online content be in? Even though it usually depends on your specific target market, the question becomes far more pertinent if you want to venture into the global marketplace. Interestingly, 40% of the participants said they will never buy from websites in other languages. “The Web does not just connect machines, it connects people” – Tim Berners-Lee.Īccording to Statistica, as of April 2022 there were more than five billion internet users worldwide, which is 63.1 percent of the global population.Ī recent survey of around 9,000 global consumers was conducted in 29 countries by CSA Research. It discovered that around 76% of online shoppers would go for products that have information in their native language. This includes delivering your message in the consumer’s language. However, with increased competition and changing consumer behaviour, customisation is key if you want to stand out from the crowd. Your website, your social media posts and all other online avenues that carry your brand name are now the biggest influencers for your customer. The value and reach of your message increases the moment you start to make use of the global platform that is the internet. Whether you are just starting out or are already running a global business, your online presence plays a vital role in taking your products and services to the right audience.
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